What should OEM motorcycle parts dealers do during a pandemic?
As with any other industry OEM motorcycle parts dealers have also been heavily impacted by the Covid-19 pandemic. And the same way it has not been easy for people in general to get used to this new situation, motorcycle parts dealers have also been struggling. In many countries there have been strict new limitations on how stores and dealerships can operate. There is also a much lower demand by people who would traditionally do in-store shopping. Therefore in order to survive and not fall behind the competition, motorcycle parts dealers have to quickly adapt to this new situation. With more and more stores closing and more employees being laid off or preferring to work from home, dealers and stores will have to adopt new technologies to transfer their marketing and sales to online platforms. These are difficult times, but in order for them to stay resilient, they must transform the … Read the rest