As with any other industry OEM motorcycle parts dealers have also been heavily impacted by the Covid-19 pandemic. And the same way it has not been easy for people in general to get used to this new situation, motorcycle parts dealers have also been struggling. In many countries there have been strict new limitations on how stores and dealerships can operate. There is also a much lower demand by people who would traditionally do in-store shopping. Therefore in order to survive and not fall behind the competition, motorcycle parts dealers have to quickly adapt to this new situation. With more and more stores closing and more employees being laid off or preferring to work from home, dealers and stores will have to adopt new technologies to transfer their marketing and sales to online platforms. These are difficult times, but in order for them to stay resilient, they must transform the way they engage with their customers and market their products to them.
The challenges for selling OEM motorcycle parts online
As with industries and companies, ordinary customers have also had to adapt to the new situation. And that means that customers who may not have been used to doing online shopping before the outbreak of the corona virus, are now much more skilled at doing online research and shopping online than they were before. And also with a higher online demand than before, and with more competitors also having to switch their sales and marketing to online platforms, it’s very important for motorcycle parts dealers to make sure they stand out from the crowd. So to summarize, motorcycle parts dealers have to adapt to the new environment themselves, their online customers are more tech-savvy and also higher in numbers than they were before, and their competition is also increasing their online presence.
How can OEM motorcycle parts dealers succeed in this new environment?
If you did not previously have online sales and marketing, you have now lost your first mover advantage. But don’t worry! If you make sure to manage this transition properly you may actually be able to get ahead of the competition. To do so, make sure to show up first in online searches. Because not all people have the patience and time to search all day for motorcycle parts on the internet. Getting and SEO specialist and doing paid ads can help with this regards.